Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing.
SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other countries.
Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program.
SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post:
We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving massive sales and awareness for our brand partners. We’re also excited about growing adoption of clients running campaigns across Instagram and Facebook with the same objective. Our brand partners are proving that combining the power of both networks drives consumer awareness, action and reach.
Resolution Media president George Manas added:
Being the first agency to earn the Instagram media buying badge will provide us with access to advanced education and support as we continue to innovate our specialized capability. We are especially excited about the additional benefits we can deliver for our clients with deeper access to Instagram product development teams, data specialists and innovation resources. These are critical assets as we continue to help our clients win in this increasingly important ecosystem.
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