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Thursday, February 28, 2019

There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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Why we updated Search Engine Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium.

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Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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Twitter is testing a reply moderation feature for threads


Jane Manchun Wong, a security researcher who has a history of revealing yet-to-launch features through reverse engineering, tweeted today that Twitter is testing a “replies moderation” tool.  Twitter is testing replies moderation. It lets you to hide replies under your tweets, while providing an option to show the hidden replies pic.twitter.com/dE19w4TLtp — Jane Manchun Wong (@wongmjane) February 28, 2019 According to Wong, this feature allows users to hide replies under their tweets, while providing an option to show the hidden replies to other users. Since this was announced, multiple Twitter users have raised concerns over what this means for the…

This story continues at The Next Web

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Google opens complaint form to crack down on fake info in Maps

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

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Wednesday, February 27, 2019

Google’s Black Box Bidding Solution: A look under the hood

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

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