Meta descriptions and branding have the most influence on search clickthrough, survey finds

The majority of participants also agreed that rich results improve Google search.

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SMX Overtime: Here’s how multi-location brands can manage their local listings

Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges.

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Microsoft: Search advertising revenue grew slower than expected last quarter

LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

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Apple’s big maps makeover now available across U.S., Europe coming soon

Apple Maps needs a ‘breakout’ feature. Could that be privacy?

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The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

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Facebook refused to remove a business Page dedicated to a woman’s butthole

Buzzfeed yesterday published an article about a woman who’d spent the past five years trying to get Facebook to take down a Business Page dedicated to her butthole. She was told several times the page didn’t violate the social network’s community standards, but shortly after Buzzfeed ran the story the Page was removed. The Business Page, titled “Samantha Rae Anna Jespersen’s Butthole” appears to have been auto-generated in 2012. It’s unclear exactly what the criteria is for these Pages, but it’s likely the Page was created when someone abused the “check-in” feature of the platform.  The Page itself had the…

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What’s happening with featured snippets?

Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.

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