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Thursday, December 30, 2021

Google Search Console products rich result report error handling updated

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Wednesday, December 29, 2021

Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Tuesday, December 28, 2021

Google Search Console testing announcement bar

Google looks to be testing a new announcement section at the top of the Search Console interace.

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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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Google rolls out placement exclusions for Smart Shopping campaigns

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

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Google now lets you place products at the top of your local and maps listing

Google Business Profiles now let’s you mark a product as special to pop it to the top.

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Monday, December 27, 2021

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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