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Monday, November 28, 2016

Ivanka Trump Separates Business, Personal Social Feeds

President-elect Donald Trump’s Twitter feed seems to be in the news every day, and his daughter, Ivanka Trump, announced a reorganization of her communications via Twitter, Facebook and Instagram.

Ivanka Trump announced that her social posts will now come from two separate accounts on each social network:

  • @IvankaTrumpHQ on Twitter, Facebook and Instagram will be the sources of content related to her #WomenWhoWork initiative, The Skill Set, fashion and other content from her business enterprises.
  • @IvankaTrump on Twitter, Facebook and Instagram will host her personal posts.

Ivanka Trump explained the moves in her announcement:

Our company’s mission is not political—it never was and it never will be—however, Ivanka personally has an increased opportunity to advocate for women and be a positive force for change. As a private citizen with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families. Meanwhile, our team will continue working to inspire and empower women to create the lives they want to live through solution-oriented product and inspiring content on IvankaTrump.com and across social media.

Effective today, you’ll notice a shift in our social channels. Follow @IvankaTrumpHQ on Instagram, Facebook and Twitter to get the latest on #WomenWhoWork, The Skill Set, fashion stories and the rest of the content we’re creating each week. Keep following @IvankaTrump on all channels for Ivanka’s personal feed.

This is an unprecedented time for our company and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers. We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future. Keep the comments coming. We’d love to know who you want to see featured on our site and the topics you’d like us to cover.

Readers: What are your thoughts on Ivanka Trump’s announcement?



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