Pokemon Go, the massively popular mobile game that encourages users to travel around the real world on a quest to “catch ’em all,” has reportedly hit its peak in the U.S., according to data from SurveyMonkey Intelligence.
The data showed that Pokemon Go’s daily active users peaked in the U.S. July 14, one week after the game’s launch July 7. On that day, SurveyMonkey Intelligence estimated that “just over” 25 million users played the game. The game’s daily active user levels were “fairly steady” at just over 25 million users for “a few days around that time” before they started to decline.
Elsewhere, the report showed that Pokemon Go downloads in the U.S. peaked July 7, the day the game was released in the U.S.
Finally, the report showed the number of Google searches for the term “Pokemon Go” had a “relatively flat peak” from July 13 through 16.
In a blog post, Robbie Allan, mobile product manager at SurveyMonkey, commented:
What’s remarkable about the explosion of activity around Pokemon Go is how quickly it’s happened. Previous blockbuster titles Candy Crush Saga and Draw Something took months to gain momentum, gather tens of millions of users and hit peak usage. Pokemon Go achieved the same thing in a single week.
And there’s still a long way to go. As we’ve seen from other games, there’s still every chance that the game attracts millions of users (and makes millions of dollars) for months, and even years to come. Plus, the game is not yet available in all countries of the world, with some major countries yet to enter into the hype cycle.
Readers: Do you play Pokemon Go?
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