App discovery company ironSource has released its Q4 2015 Fastest Growing Apps insights, which highlight the fastest growing Android app categories, as well as the fastest growing individual Android apps with more than 500,000 downloads.
From October 2015 to December 2015, the top three fastest growing Android app categories were games, photography and shopping. ironSource noted the popularity of games inspired by television shows and films, like games inspired by The Walking Dead, Star Wars and The Good Dinosaur, as examples, which were all among the fastest growing apps during the quarter.
Elsewhere, growth in the shopping category can be attributed to the recent holiday shopping season, while ironSource said photography apps like Instagram’s Layout and Facebook’s Moments helped the photography category remain near the top.
In addition, ironSource noticed an increasing popularity of ‘Lite’ apps on Android during the quarter. In this context, Lite apps are those which have a small installation size, and are designed for 2G networks or areas with limited connectivity.
For instance, in November 2015, Cheetah Mobile released a Lite version of its Clean Master app, which helps users improve the performance of their device. According to ironSource, Clean Master Lite was the sixth fastest growing app in the 500,000 to one million download range in December 2015, with the app doubling in downloads from 500,000 to one million in December.
In a statement, Omer Kaplan, CMO and co-founder of ironSource, commented:
The increase of Lite apps being developed by important players in the app industry is a clear identifier that this is a growing field with the potential to become a key factor in successfully accessing emerging markets. With massive populations and smartphone adoption at an all-time high, these markets represent a huge opportunity for app developers, and building Lite versions of their apps is a critical step in taking advantage of this huge potential.
ironSource’s monthly data is available here.
Top image courtesy of Bloomua / Shutterstock.com.
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