One year ago Saturday, Twitter launched Periscope and soon vaulted to the forefront of mobile livestreaming. Battling SXSW sweetheart Meerkat, Periscope has become a smashing success.
The Periscope team reflected on the first year of broadcasts, announcing in a blog post that Periscope users watch 110 years of content every day (not counting desktop or in-Twitter views). There have also been more than 200 million Periscope broadcasts since the March 26, 2015 launch.
Periscope thanked its users in a blog post:
For everyone who joined us along the way, we hope this reaffirms that you are a part of something bigger. Thank you for making Periscope a vibrant global community– it means everything to us.
Periscope has gained prominence as Twitter aims to become more of a live platform.
Ryan A. Bell, founder of livestreaming conference Summit Live, shared his thoughts on Periscope’s one-year anniversary with SocialTimes:
In one year, Periscope made live video into a revolution. During the second year, we’ll get to see what happens as Facebook Live and YouTube Connect join the war for digital eyeballs. In a year’s time, the power of video has become mainstream because of Periscope. With a mentality of “teleportation” to other people’s worlds, we’ve seen new brands take off, new celebrities form and a culture of citizen journalism emerge. I can’t wait for year two.
Us all day. #YearOne http://pic.twitter.com/vNmYaN51Oq
— Periscope TV (@periscopetv) March 26, 2016
Brian Fanzo, one of Periscope’s most popular broadcasters, told SocialTimes that he’s amazed with how Periscope has grown:
It’s been a crazy year. Periscope’s user base grew quicker than most expected but over this past year, the community growth along with brand usage and user-created events have really made Periscope a household name. Periscope’s dedication to community and its users, I believe, will propel its growth to continue on this path for the next year, as well.
So, what does Periscope have in store for year two? CEO Kayvon Beykpour told Re/code that he has one major target in mind:
We’re not really fazed by the fact that now suddenly everyone thinks that livestreaming is an interesting industry. We were thinking about this before it was super interesting to the big players so the fact that Facebook, the 800-pound gorilla, woke up one day and decided that live was interesting is very flattering for us. They couldn’t have been further from this a year ago.
Here’s a look at how Periscope has evolved:
Readers: Who are some of your favorite people to watch on Periscope?
Top image courtesy of Prathan Chorruangsak / Shutterstock.com.
from SocialTimes http://ift.tt/1pUZBR0
via IFTTT
No comments:
Post a Comment