Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London.
Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia.
Snap Inc. currently has some 75 employees in London, according to Murgia and Kuchler, and it plans to seek a new space near its office in Soho and add staff, including engineers. Snap Group Limited U.K. general manager Claire Valoti told FT:
We believe in the U.K. creative industries. The U.K. is where our advertising clients are, where more than 10 million daily Snapchatters are and where we’ve already begun to hire talent.
And a Snap Inc. spokeswoman told Jamie Bullen of the London Evening Standard:
I am happy to confirm that the U.K. is the Snap Inc. family’s hub outside of the U.S. The U.K.’s strong creative industries make this a great place to build a global business.
Readers: What are your thoughts on Snap Inc. establishing its international headquarters in London?
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