SearchCap: Google new AdWords interface, ads by AdWords & IF functions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new AdWords interface, ads by AdWords & IF functions appeared first on Search Engine Land.

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New AdWords interface alpha is rolling out to more advertisers

As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more advertisers appeared first on Search Engine Land.

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Google launches Ads Added by AdWords pilot: what we know so far

In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads Added by AdWords pilot: what we know so far appeared first on Search Engine Land.

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How to go above and beyond with your content

Wondering what's holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. The post How to go above and beyond with your content appeared first on Search Engine Land.

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How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts the need for quality content...

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AdWords IF functions roll out for ad customization as Standard Text Ads sunset

IF functions arrive to let advertisers customize ads based on device and retargeting list membership. The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.

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The PPC industry would not exist under Trump’s immigration policy

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today. The post The PPC industry would not exist under...

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