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Friday, November 3, 2023

Go beyond cookies and stay ahead in a privacy-first world by Cynthia Ramsaran

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns.

Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Instill confidence in your marketing attribution and ensure trust in your customer journey analytics dashboards by mastering the essential adjustments needed.

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow.


Click here to view more Search Engine Land webinars.

The post Go beyond cookies and stay ahead in a privacy-first world appeared first on Search Engine Land.



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