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Monday, December 18, 2017

Facebook’s crackdown on “engagement bait” is long overdue


Facebook is cracking down on “engagement bait.” Even if you’re unfamiliar with the term (it’s nowhere near as ubiquitous as the now-meaningless “clickbait”), you’ve probably seen an “engagement bait-y” post in your timeline. They use phrases like: “Like this if…” “Share if you…” “Vote to…” “Tag a friend who…” Moving forward, Facebook will downrank these posts in the News Feed, meaning fewer people will see them. The Facebook News Feed doesn’t list posts in a chronological order. Rather, it’s curated by an algorithm, which Facebook says filters out content it perceives as “low quality.” The move creates consequences for pages…

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