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Tuesday, November 28, 2017

Snap’s new filters could be the start of an advertising revolution


Snapchat is playing with object recognition filters, which will automatically recognize things in your images and create filters tailored to them. Needless to say, this looks like something advertisers could make the best use of. The filters were first spotted by Mashable this week, and began rolling out to users shortly before that. So far, they contain some of the most enjoyable puns I’ve seen in filters. For example, if you take a picture of your dog, you might get a filter that says “It’s a Pawty!” The image recognition appears to be a little shaky, at present — an…

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