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Tuesday, August 22, 2017

Facebook wants to end the ‘I read it on Facebook’ problem


Facebook today announced a feature designed to increase visibility on the platform. Publishers, as of today, can add several logos to a new Brand Asset Library (shown below). These logos will then appear next to anything published by the page, but only in the Trending and Search sections… for now. The reason we’re seeing the feature now, according to Facebook, is a sharp decline in knowing just where you’re getting your news. Answers like, “I read it on Facebook,” are becoming increasingly common, although Facebook doesn’t publish much content aside from its official blogs and press releases. A survey by…

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