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Friday, October 21, 2016

YouTube: Third Presidential Debate Drove 2.8 Million Live Watch Hours

YouTube released data related to the third and final U.S. presidential debate. The event drove 2.8 million live watch hours on YouTube, almost five times higher than the live watch hours for the third presidential debate in 2012.

In addition, the third presidential debate saw 1.7 million live peak concurrent viewers, four times higher than the live peak concurrent viewership for the third presidential debate in 2012.

Overall, the U.S. accounted for the most live views of the third presidential debate on YouTube, followed by Canada, the U.K., Mexico and Australia.

Combining data from all three presidential debates, YouTube said the three events accounted for 8.5 million live watch hours and averaged 1.7 million live peak concurrent viewers. In addition, the average live session duration across all three presidential debates was 22 minutes.

Overall, YouTube said the three 2016 U.S. presidential debates were the three most-viewed political live streams of all-time.

Looking outside of the debates, YouTube said searches for U.S. election-related content on its platform are up 547 percent compared with this time during the 2012 presidential election season.

Readers: Did you watch the third U.S. presidential debate on YouTube?



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