My 24 Hours Income Team Impact: Winners of First-Ever Twitter Awards

Thursday, November 10, 2016

Winners of First-Ever Twitter Awards

Twitter Thursday announced the winners of its first-ever Twitter Awards (http://www.adweek.com/socialtimes/twitter-awards/642895), recognizing original and creative advertising on the social network.

The gold winners in each category were:

#LIVE award: Ready, Set, Race (https://twitter.com/NASCAR/status/701509379007324160), NASCAR (http://www.adweek.com/socialtimes/snapchat-live-stories-nascar-sprint-cup/643979), by Oglivy & Mather (http://www.adweek.com/socialtimes/the-social-buzz-during-cannes-lion-on-twitter-infographic/622646). Twitter said NASCAR set the record for the largest social media spike in history.

#CREATIVITY award: #LiveInTheMovies (https://twitter.com/Airbnb/status/703128713878089729), Airbnb (http://www.adweek.com/socialtimes/twitter-quick-replies-welcome-messages-dms/646787), by TBWA/Chiat Day (http://www.adweek.com/socialtimes/instagram-omnicom/433106). Airbnb outpaced paid television advertisers in conversation and reach during the weekend of the 88th Annual Academy Awards (http://www.adweek.com/socialtimes/biggest-oscars-moments-on-social-leo-chris-rock-and-spotlight/635017).

#CUSTOMER award: @AppleSupport Launch (https://twitter.com/AppleSupport/status/765312754391605248), Apple (http://www.adweek.com/socialtimes/twitter-tests-apple-reader-mode-as-default/646873), by Media Arts Lab. Twitter said its live nature enables Apple Support to respond to customer inquiries within 20 minutes.

#SCALE award: Dear Media (https://twitter.com/Dove/status/762807009297084416), Dove (http://www.adweek.com/socialtimes/ben-plomion-gumgum-guest-post-product-packaging/643646), by Razorfish (http://www.adweek.com/socialtimes/sherry-gray-guest-post-5-ways-big-data-makes-your-marketing-irresistibly-personal/644309). This campaign anticipated the heated conversation about sexist media coverage around the 2016 Summer Olympic Games (http://www.adweek.com/socialtimes/roadtorio-instagram-2016-summer-olympic-games/643003) and led the way in.

#IMPACT award: Hungerithm (https://twitter.com/SnickersAU/status/734851430784192512), Snickers (http://www.adweek.com/socialtimes/synthesio-halloween-2016/646799) Australia, by Clemenger BBDO Melbourne (http://www.adweek.com/socialtimes/2016-facebook-and-instagram-awards-winners/641153).Hungerithm monitored the mood on Twitter, adjusted the price of a Snickers bar accordingly and delivered more than 30 million earned media impressions during its five-week campaign.