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Monday, November 28, 2016

Thanksgiving Dinner and Social Media

Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about?

Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that:

Food type, by share of voice:

  • Main dishes, 66.69 percent
  • Sides, 17.11 percent
  • Desserts, 8.81 percent
  • Vegetables, 3.81 percent
  • Bread, 3.51 percent

SynthesioThanksgiving2016FoodTypes

Most popular sides:

  • Stuffing, 30.15 percent
  • Potatoes, 26.25 percent
  • Macaroni and cheese, 21.24 percent
  • Cranberries, 18.3 percent
  • Green bean casserole, 3.7 percent
  • Applesauce, less than 1 percent

SynthesioThanksgiving2016Sides

Most popular pies:

  • Pumpkin, 67.14 percent
  • Apple, 20.76 percent
  • Pecan, 12.09 percent

SynthesioThanksgiving2016Pies

Where did people post?

  • Twitter, 71.04 percent
  • Instagram, 11.85 percent
  • YouTube, 4.35 percent
  • Online forums, 3.09 percent
  • Blogs, 2.39 percent

SynthesioThanksgiving2016WherePeoplePosted

Readers: Did you post about your Thanksgiving meals?

Image on homepage courtesy of Shutterstock.



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