Death of Muhammad Ali Shakes Up Facebook, Twitter World

The death of former heavyweight boxing champion and cultural icon Muhammad Ali last Friday jolted the sports world, along with Facebook and Twitter.

Facebook said in a blog post by Evan Shugerman, who works on sports partnerships for the social network and Instagram, and data scientist Dustin Cable that in the first 24 hours after Ali’s death, 48 million users were responsible for more than 110 interactions (posts, comments, likes, shares) on Facebook.

According to Shugerman and Cable, the countries with the most Ali-related conversations during that period were:

1. U.S.
2. U.K.
3. Turkey
4. Australia
5. Canada
6. Italy
7. India
8. Pakistan
9. Germany
10. Ireland

As for Twitter, social media optimization platform SocialFlow examined the use of certain terms on Twitter over the 30 days leading up to Monday, as well as since June 3, the day of Ali’s passing.

Not surprisingly, there was a spike in usage of those terms since last Friday. Data from SocialFlow follows:

Past 30 days:

1. Ali: 12,843,610
2. Muhammad Ali: 5,639,220
3. The Greatest: 5,004,017
4. Boxing Legend: 361,490
5. #goat: 183,615
6. Cassius Clay: 131,369
7. The Greatest!: 77,996
8. #greatestofalltime: 60,671

June 3 through 6:

1. Ali: 8,240,658
2. Muhammad Ali: 5,522,746
3. The Greatest: 1,995,362
4. Boxing Legend: 345,911
5. #goat: 129,150
6. Cassius Clay: 128,840
7. The Greatest!: 62,998
8. #greatestofalltime: 59,913

Finally, Facebook shared the top six posts about Ali by public figures (embedded below), from:

1. Will Smith
2. The White House
3. Leo Messi
4. Jean-Claude Van Damme
5. Ice Cube
6. 50 Cent

Readers: Did you post about Ali’s death on Facebook or Twitter?

Image courtesy of Muhammad Ali Facebook page.

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