Champions League Final on Facebook: 74 Million Interactions From 27 Million Users

Saturday’s Champions League final resulted in 74 million interactions on Facebook from 27 million users.

The match—in which Real Madrid C.F. topped La Liga rival Atlético de Madrid on penalty kicks—also generated 3.5 million interactions from 1.4 million users in Spain, home country for both clubs.

Facebook said in an email to SocialTimes that the top five moments during the match, in terms of social conversation, were:

1. Cristiano Ronaldo scores the match-winning penalty kick to give Real Madrid its 11th Champions League title.
2. Sergio Ramos gives Real Madrid an early 1-0 lead.
3. Kickoff.
4. Yannick Carrasco scores for Atlético de Madrid in the 79th minute, tying the match at 1-1.
5. The end of the second half of extra time, sending the match to penalty kicks.

The top five countries discussing the Champions League final were:

1. Brazil: 2.9 million users, 6.8 million interactions
2. Mexico: 2.7 million users, 7.5 million interactions
3. Indonesia: 1.9 million users, 5.3 million interactions
4. Spain: 1.4 million users, 3.5 million interactions
5. U.S.: 1.2 million users, 3.2 million interactions

Ronaldo was the player who drew the most buzz during the match, and he posted this photo (above) of himself kissing the trophy.

Real Madrid also posted the Facebook Live videos embedded below of the celebration at the team’s home stadium, the Bernabéu.

Readers: Did you interact on Facebook during the Champions League final?

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