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Monday, March 28, 2016

Syracuse Stuns College Basketball Fans, Social Networks

The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy.

Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple the 9.58 percent of second-place University of Notre Dame.

Syracuse also accounted for three of the top 10 hashtags used during the second weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, with #cusemode at No. 5, #syracuse at No. 7 and #orangenation at No. 10.

Other findings by Synthesio included:

  • 75 percent of posts during the second weekend of the 2016 NCAA Tournament were from men, and 25 percent were from women.
  • The most active age group was 18 through 25.
  • 57.8 percent of all mentions were in English, followed by Spanish (14.4 percent) and Japanese (7.4 percent).

Readers: Did any of you have Syracuse in your Final Four?

SynthesioSweet16 SynthesioFinalFourMentionsTimeline SynthesioSweet16Hashtags

Image courtesy of Syracuse Orange Facebook page.



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