Snapchat content marketing platform Narativ, which claims to be the first media company born on Snapchat, announced recently that it has raised $3 million Series A funding — led by Third Wave Digital and Allen DeBevoise, with funds also coming from Disney and Luminari Capital.
Currently, Naritiv’s network on Snapchat gets more than 16 billion views per month and, to date, has had more than 1 billion total branded views.
Narativ will use this funding to develop the company’s technology, grow the team and help more brands find success on Snapchat.
Daniel Leff of Luminari Capital and DeBevoise will join the company’s board of directors.
Naritiv created the industry standard for branded Snapchat content, and is responsible for helping brands go from zero to millions of views on the social platform in a matter of weeks. Their expertise in creating the best content on Snapchat will become increasingly crucial this year as brands try to develop deeper connections with consumers.
Founded in 2014, Naritiv has worked with Freeform (formerly known as ABC Family), Coca-Cola, Fox, Marriott and many other brands to gain traction on Snapchat.
Naritiv worked with Freeform to build buzz for the popular show Pretty Little Liars, helping the show’s account gain more than 1.5 million followers. During Disney’s Force Friday global event, Naritiv led a campaign for Sphero that earned 10.3 million views (and 69.1 seconds watched), earning Naritiv two Shorty Award nominations.
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