SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results appeared first on Search Engine Land.

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Search Engine Land’s most engaging stories of 2016: A whole lotta Google

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score... there was a lot going on with the Big G this year. The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.

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Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance.

According to the report, fifty percent of people said that social influences their purchase decisions, and 24 percent said they use social to look for specific information on products and services. While only one-in-five had made a purchase through social media, 47 percent admitted to making a purchase because they had seen products or services on social media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics.

The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns over security and unsecured transactions. In addition, 66 percent were worried about privacy associated with the transaction.

Amazingly, 65 percent of respondents were unsure about the validity of the purchase, which means that marketers need to reassure consumers that their purchases are treated as well as any ecommerce transactions. More education would also help the one-third of people that say they’re unfamiliar with the process.

For more information on user habits, and social site preferences, download the full report.

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A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. The post A year in review: Search Engine Land’s top 10 columns of 2016 appeared first on Search Engine Land.

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4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. The post 4 steps to make your organic listings more effective appeared first on Search Engine Land.

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Google’s New Year’s eve day logo for 2016

Here is the New Year's eve Doodle from Google all decked out in jumpy balloons. The post Google’s New Year’s eve day logo for 2016 appeared first on Search Engine Land.

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Niantic Launches New Holiday Event in Pokemon Go

Niantic launched a new event in Pokemon Go as part of the game’s ongoing holiday celebration.

From the afternoon of Dec. 30 through the afternoon of Jan. 8, players will be more likely to encounter the game’s first three partner Pokemon—Bulbasaur, Squirtle and Charmander—as well as their evolutions, while playing the game.

In addition, the game’s Lure Modules will last for 60 minutes during this event, rather than 30 minutes. Lure Modules can be attached to PokeStops to attract wild Pokemon to these locations.

Elsewhere, from the afternoon of Dec. 30 through the afternoon of Jan. 3, players will be able to purchase special Bronze, Silver and Gold Boxes in the game’s store. These premium boxes will include Incense, Lure Modules, Lucky Eggs, Poke Balls and Great Balls.

These updates join the game’s ongoing holiday event, which began on Dec. 25 and will end on Jan. 3. During this particular event, users will receive one single-use Incubator the first time they visit a PokeStop each day. Players will also be more likely to receive Eggs from PokeStops that contain the game’s newest Pokemon, like Pichu and Togepi. Finally, during this portion of the event, players will be able to find Pikachu that are wearing festive hats.

Pokemon Go is available to download for free on the iTunes App Store and Google Play.

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Paradigm shift: Has Google suspended defamation removals?

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests. The post Paradigm shift: Has Google suspended defamation removals? appeared first on Search Engine Land.

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