Facebook and Twitter shared their analysis of users’ posts about the first presidential debate Monday night, and their findings were fairly similar.
Facebook said 18.6 million U.S. users generated 73.8 million posts, likes, comments and shares related to the debate Monday night, adding that Facebook Live videos related to the event were viewed some 55 million times throughout the course of Monday.
Donald Trump accounted for 79 percent of conversation on Facebook, while Hillary Clinton was the topic of 21 percent of conversation. The gap was not as wide on Twitter, with Trump at 62 percent and Clinton at 38 percent.
Trump’s claim that his temperament is his strongest asset was the most social moment on Facebook and the most tweeted about moment, followed on Twitter by Trump’s comments on stop and frisk and the two candidates’ exchange about plans to defeat ISIS.
The top five issues differed somewhat on the two social networks. The five issues discussed the most on Facebook were:
- Taxes
- ISIS
- Racial issues
- Economy
- Crime and criminal justice
While the five most tweeted about topics during Monday night’s event were:
- Economy
- Foreign affairs
- Energy and the environment
- Terrorism
- Guns
Finally, the most retweeted tweet Monday night was a Nov. 6, 2012, tweet from Trump, which read:
The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.
This is the top Retweeted Tweet during the first US presidential debate: https://t.co/fOOoPvtZHK
— Twitter Government (@gov) September 27, 2016
Facebook shared some examples (embedded below) of how Facebook Live was used during debate coverage, from CNN, ABC News, Fox News, BuzzFeed, The New York Times, NowThis and NBC News.
Readers: Did you interact on Twitter or Facebook during Monday night’s debate?
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