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Wednesday, April 20, 2016

Is Facebook Exploring Ways for Verified Users to Make Money?

Facebook verified users: What if you could profit from your posts on the social network? According to The Verge, ways to do so might be in the works.

The Verge shared the screenshots below of a survey some users with verified profiles are seeing, which gauges their interest in ways to promote causes or earn money from their personal presence on the Facebook, and asks what metrics they would be interested in seeing? Examples from the survey include:

Consider the following options for promoting your cause or earning money using your personal presence on Facebook. Which of these would you be interested in? (Select all that apply.)

  • Tip jar (place where fans can tip you money)
  • Branded content (earn money when posting with brand you have a sponsorship arrangement with)
  • Sponsor marketplace (a place where you can match up with advertisers for sponsorship)
  • Donate option (allows fans to donate to a charity you choose)
  • Call-to-action button (e.g., button saying, “Buy Tickets,” or, “Sign Up for More,” on your posts
  • Revenue sharing (receive a share of revenue generated by ads in your post

Consider the following data metrics for your personal presence on Facebook. Which of these would you be interested in? (Select all that apply.)

  • Engagement (how many people comment, reach or share your post)
  • Non-follower audience info (age, gender, location of non-followers viewing your post)
  • Daily views (how many people saw your post each day)
  • Follower audience info (age, gender, location of followers viewing your post)
  • People reached (how many total people saw your post)
  • Video completion percentage (how much of your video people watch)
  • New followers (number of people who followed you after viewing your post)
  • Post comparisons (how your post performance compares to other peoples’ posts)

According to The Verge, even though verified users are not specifically mentioned, the questions in the survey are clearly geared toward them, with other subjects including how they use their profile pages, what types of content they share and whether their Facebook friends are mostly real-life friends or people they have never actually met.

Readers: Would you like to see Facebook roll any of these options out for verified users?

ConsiderTheFollowingOptionsForPromotingYourCauseOrEarningMoney WhichDataMetricsWouldYouBeInterestedIn

Tip jar image courtesy of Shutterstock. Screen shots courtesy of The Verge.



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