Are you using calls to action in your tweets? If not, you should start today.
CTAs are essentially you asking your audience to do something. That something could be retweeting and sharing your message with their audience, clicking over to your website or downloading an asset like an ebook.
By using a CTA, you can direct your audience to a specific action you want them to take, rather than leaving it vague. This can help if you are trying to boost conversions from Twitter, for instance, or push a deal or promotion.
However, Twitter’s 140 character limit means that your CTAs have to be extra short and sweet. Here are five types of Twitter-friendly CTAs that will help you get more of the right kinds of action from your followers:
The “free trial” CTA
Grab your bear claws. New episodes of #MindyOnHulu Tuesdays, only on @Hulu. Start your free trial today.https://t.co/VGKRm3lbgs
— The Mindy Project (@TheMindyProject) April 12, 2016
Why it works: Who doesn’t love to get something for free? Your audience will be pulled in by your free offer and will happily click your tweet to redeem it. From there, ask for their email address and you’ve got a qualified lead.
The “read more” CTA
Group is set. We are ready. #RoadToRio. Read more: https://t.co/BtSCDyC29Y http://pic.twitter.com/j3catKmRPw
— U.S. Soccer WNT (@ussoccer_wnt) April 14, 2016
Why it works: This CTA is less of a commitment than a free trial, as it should only require your audience to click once to get to the meat of the content your sharing. Often used when sharing snippets of blog posts on Twitter, this can be a great way to get more website traffic.
The “retweet this” CTA
RETWEET to WIN a signed Kevin Costner #CriminalMovie poster & prize pack! Get tickets now: https://t.co/ORsKym9s0ghttps://t.co/CwNhp9FePb
— Criminal (@Criminal_Movie) April 14, 2016
Why it works: Encouraging your audience to share your content will earn you more exposure and reach, while requiring very little effort on their part. After all, you are only asking for a single click. These types of low-effort CTAs are great if you are targeting an audience that might not yet be ready to commit to a purchase or a download.
The “subscribe/buy now” CTA
The Warzone Firefight beta is here! Don’t have Halo 5: Guardians [M] yet? Buy now https://t.co/ce9cQj8FL7https://t.co/Uq85jNbkBo
— Xbox Australia (@XboxAustralia) April 15, 2016
Why it works: Asking your audience to buy something right now can be a great way to inject urgency into your marketing. Tying these types of CTAs to deals–like 10 percent off for the next 24 hours, or free content if you subscribe before the end of the month–can be especially effective in producing immediate action.
The “download” CTA
Now on iPhone! Download #WWFTogether today and don’t forget to check out the new Earth story: https://t.co/dGQJsI94rk #AppsforEarth
— World Wildlife Fund (@World_Wildlife) April 15, 2016
Why it works: Downloading something for free doesn’t require the same level of commitment from your Twitter audience as a free trial does, but it can result in the same great email list or user base for you.
Readers: What have your experiences been like with calls to action on Twitter?
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