It’s become impossible to scroll through Instagram without seeing a #sponsored post, perfectly staged product photos, or an influencer selling her own bathwater. The industry seemed unstoppable, but a recent study has revealed that influencer engagement rates are nearing an all-time low. Littered Instagram feeds mean users are tapping ‘like’ less than ever before. This study by Mobile Marketer measured engagement with a like-follower ratio, or by the average number of likes on a post compared to the follower count. In 2019, the engagement rate for sponsored posts fell to 2.4 from 4 percent three years earlier. And it’s not…
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