New guide–Local Marketing Solutions for Multi-Location Businesses

What you should look for in a local marketing solution.

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Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

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Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.

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Google extends same-meaning close variants to phrase match, broad match modifiers

You knew it was coming. Here’s what’s changing.

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Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and rewarding.

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google announced new inventory sources and monetization tools for app advertisers and publishers.

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Twitch bans, then unbans streamer after accusing him of fraud

A Twitch streamer named Craig “NBDxWilliams” Williams was recently banned from the streaming platform and then reinstated today. His struggles with the platform, and Twitch staff’s confusion over Williams’ streaming setup, shine a light on how Twitch flags potential problems — and how anyone who’s not streaming strictly games or podcasts might run into similar problems on the site. Twitch streamers who use the site for monetary purposes do so by becoming Twitch partners or affiliates. Twitch partnership is usually exclusively reserved for the streamers with the biggest audiences and a consistent streaming schedule — you have to work for…

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