Today’s customer decision journey is so complex but AI can help

Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2X5kUiU
via IFTTT

SMX Replay: How to use data storytelling to earn top-tier media coverage

Amanda Milligan explains three factors that have earned coverage from NPR and CNN.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KJ0Jpb
via IFTTT

What do you do if Google My Business doesn’t understand your business?

Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JcnXRg
via IFTTT

How a localized SEO campaign delivered global market share, lifted revenue

The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RFw38N
via IFTTT

Google aims to make it easier for SMBs to start using its products

Google for Small Business launches with resources and product recommendations for small businesses.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xdpDo4
via IFTTT

Wayback Machine adds ‘changes’ feature

Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YikI11
via IFTTT

Why search queries and location data could trump polling as political tools in 2020

Location intelligence will be used to identify and target voters, and predict election results.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YcZjq8
via IFTTT