‘The Gyllenhaal Experiment’ shows where redditors go wrong in spelling celebrity names

In more than 600,000 attempts at spelling actress Scarlett Johansson’s name, fewer than one-in-three were successful. In terms of absolute certainty, all we can be sure of is that most would get the first five letters correct. Called “The Gyllenhaal Experiment,” after both Jake and Maggie Gyllenhaal — both actors with hard-to-spell names — the study sheds light on some of the most common spelling errors on Reddit. The data gets pulled any time a redditor uses “(sp?)” — a common method used to indicate that the poster is unsure of spelling — after an attempt to spell a word, or…

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