You’ve heard it works, you want in. But how do you spot the red herrings? By those, I mean the fake Instagram influencers who have bought their likes and followers and duped companies into putting their reputation into their entirely unsuitable hands. Influencer marketing on Instagram can be a huge drain on your resources and a massive waste of time – or it can be one of the best marketing tactics you’ve ever used. It’s all about who you choose. If you’re going to work with an Instagram influencer, here’s what you need to do before sealing the deal: Evaluate…
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