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Friday, December 8, 2017
Google’s new custom intent audiences and you
Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land.
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Custom intent audiences in Google Ads enable you to reach the perfect audience with your advertising campaign. This feature allows you to target people that are currently in the market, researching solutions similar to the products and services your business offers. By developing a clear understanding of consumer demand, you can tailor your ads to connect with the right audience, at the right time.
ReplyDeleteBy using custom intent audiences Google Ads, you can hone your focus to operate in a niche market, where your products and services cater to a focused group of consumers with particular needs and interests.
Pay-per-click (PPC) advertising is an effective channel to target niche markets, especially if you have a smart strategy and can efficiently manage your campaign.
https://ppcexpo.com/blog/custom-intent-audiences-google-ads