The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some important trends in people’s behaviour. The overall trend is still one of strong growth, but there are some surprises behind these numbers too. Mobile Milestones The top headline in digital this week is the announcement by GSMA Intelligence that there are now more than 5 billion unique mobile users around the world. These latest numbers mean that global mobile penetration has passed the two-thirds milestone, with 67 percent of the world’s total population now using a mobile device. Meanwhile, the…
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