SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions appeared first on Search Engine Land.

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A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land.

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LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now. The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on...

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Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’

Designed by Sophie Diao, today's doodle includes five images depicting some of Hugo's best known work. The post Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’ appeared first on Search Engine Land.

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land.

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Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion...

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Yelp created the hotdog app from Silicon Valley (only better)

Yelp’s Photos Team is developing AI and machine learning algorithms to understand content in user photos. Using neural networks, the systems are able to identify specific attributes that make a photo “beautiful.” The neural network can also identify and categorize based on the type of dish in the photo ー meaning that Silicon Valley’s hotdog-identifying app actually exists. The motivation behind the AI is the rise of photo sharing at restaurants. People love snapping and gramming the trendiest spots, dishes, and menus, but they also love posting on Yelp. Over 100,000 photos are uploaded to Yelp per day, so the…

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