How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

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Google drops more reports from old Google Search Console

There is not much left in the old Google Search Console at this point.

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Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

The new Google Ads Editor v. 1.0 has new look and new capabilities.

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My top 10 favorite things about the new Google Ads Editor

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor.

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Bing Ads Custom Audiences now available in most markets

Retarget your customer lists by connecting Bing Ads to a partner DMP.

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SMX Overtime: Evaluating and managing your ad options

PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.

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Apple extends Search Ads support to 46 more countries

Apps marketers also get the ability to group multiple regions into one campaign

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