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Wednesday, February 27, 2019

3 ways to lower your Amazon advertising ACoS

Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.

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Startup helps small retailers get local inventory data online at POS

Pointy offers a way to gain more SEO visibility and compete with Amazon.

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Google Search Console gives us domain properties to replace property sets

Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view.

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FTC busts Amazon seller for buying reviews

Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.

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Tuesday, February 26, 2019

10 Great Reasons To Attend SMX Advanced

Advanced SEO & SEM tactics, career-defining networking, and the 5th annual Search Engine Land Awards!

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Google call-only ads getting ‘expanded’ with more characters

The business name is also shifting.

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Help us update the Periodic Table of SEO Success Factors

We’re working on a refreshed version of this SEL stalwart, and we need your input and experience.

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