Google publishes comprehensive guide to featured snippets

Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. The post Google publishes comprehensive guide to featured snippets appeared first on Search Engine Land.

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What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success. The post What to get right before launching a global business appeared first on Search Engine Land.

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Channel your inner explorer to find link-building prospects

Columnist Julie Joyce shares tips and tricks for finding link-building prospects The post Channel your inner explorer to find link-building prospects appeared first on Search Engine Land.

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.

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SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips appeared first on Search Engine Land.

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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

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Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. The post Customer loyalty: A key ingredient for successful local search results appeared first on Search Engine Land.

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