5 (less obvious) PPC trends to watch in 2018

Here are several trends that will affect nearly every search marketer in the year ahead. The post 5 (less obvious) PPC trends to watch in 2018 appeared first on Search Engine Land.

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Google again showing third-party reviews in local results

Program has been in place since 2016 and involves direct, opt-in integration. The post Google again showing third-party reviews in local results appeared first on Search Engine Land.

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Going organic: Our top SEO columns of 2017

Search engine optimization saw another eventful year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. Read on for Search Engine Land's top 10 SEO columns of the year! The post Going organic: Our top SEO columns of 2017 appeared first...

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s...

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Snapchat launches Your 2017 Story retrospective feature

2017 is (mercifully) almost over, and the social giants are ever eager to recap your year. For the past few years, Facebook has offered users a “Year In Review” video, and now it’s Snapchat’s turn. Your 2017 Story is pretty much what it sounds like. Snapchat selects Snaps you saved to your Memories throughout 2017, and packages them in a unique story you can save and share with your friends. To access Your 2017 Story, just tap the memories icon. You’ll find it at the top of the “All” tap. If you’re happy with it, you can save and share…

This story continues at The Next Web

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SearchCap: Google images, algorithm updates & top in 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google images, algorithm updates & top in 2018 appeared first on Search Engine Land.

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What to watch for in 2018: Mobile SEO predictions

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. The post What to watch for in 2018: Mobile SEO predictions appeared first on Search Engine Land.

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