3 tactics to improve CTAs for increased relevance and conversions

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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When Google’s title change goes wrong

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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Google Search lets you see if a doctor or healthcare facility takes your insurance

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details.

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Google adds PrestaShop to its list of available e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.

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Google December 2021 product reviews update rolling out

Google said this update will take about three weeks to fully rollout.

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3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

However, both strategies perform similarly when reach is comparable.

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