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Tuesday, November 5, 2019

5 tips and trends from Google Webmaster Conference

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.

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Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?

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Monday, November 4, 2019

Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.

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WTF: A California teacher wore blackface in class to rap about AI

A white California high school teacher showed up for classes in blackface last week as part of his Halloween costume. Social media footage of the teacher’s costume, and what appears to be an impromptu performance of him rapping about artificial intelligence and technology, has since gone viral and the teacher has reportedly been suspended. Ironically, he was dressed up as rapper Common Sense. Sooooooooo… one of our WHITE teachers at mhs yesterday decided to paint his face so look like common the rapper yesterday. pic.twitter.com/1WudSddCLZ — karrington (@karrington_kk) November 1, 2019 Twitter user @karrington_kk uploaded the above video on Friday…

This story continues at The Next Web

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Tell your brand’s story through video ad sequencing

SMX East speaker Brook Osmundson explains how brands can use a series of videos – in a specific sequence you can define – to engage audience on YouTube.

Please visit Search Engine Land for the full article.