How to optimize account structure in an era of automation

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

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Microsoft Advertising brings cash back incentives to ads

The company announced several inventive new features during its Elevate 2022 event.

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LinkedIn is rolling out a new website link feature

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.

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Bingbot user-agent change coming in the Fall of 2022

Bing will stop using the historical user-agent and transition fully to the new user-agents.

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Musk says Twitter is a digital town square — but unfettered free speech is a fantasy

The world’s richest man, Elon Musk, seems set to purchase the social media platform Twitter for around US$44 billion. He says he’s not doing it to make money (which is good, because Twitter has rarely turned a profit), but rather because, among other things, he believes in free speech. Twitter might seem an odd place to make a stand for free speech. The service has around 217 million daily users, only a fraction of the 2.8 billion who log in each day to one of the Meta family (Facebook, Instagram, and WhatsApp). But the platform plays a disproportionately large role…

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Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

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Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.

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Google Ads API v10.1 is now available

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.

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