How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/O0JcrK4
via IFTTT

Google’s Privacy Sandbox ad technology testing begins

Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/qDLY3O7
via IFTTT

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/cb8eTIy
via IFTTT

Google launches new highly cited label in search and improved about results for rapidly evolving topics

This is to help searchers better understand if they should trust the search results displayed by Google.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/vNEt580
via IFTTT

Microsoft took down 3 billion ads in 2021

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/KIFPwy5
via IFTTT

Google shares search traffic monitoring dashboard for Data Studio

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/kSdIEBV
via IFTTT

YouTube to drop Maximize Lift bidding

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/ozvWhnu
via IFTTT

Most plan to tough out the switch to Google Analytics 4

About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/DlYzEa7
via IFTTT