Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

And, you’re no longer allowed more than one ClaimReview element per page.

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How ‘Instagram therapy’ is helping women with mental health

Women make up the majority of people living with mood disorders in Canada. However, treatments and resources that are adapted to their needs are still lacking. Looking for ways to feel better, many women are turning to social media platforms like Instagram. To make sense of the phenomenon called “Instagram therapy,” I interviewed more than 20 women in 2020 who use Instagram for mental health care. I found that women turn to the image-sharing platform to counter the lack of available resources. Instagram allows them to tackle issues related to their gender identity, connect to others with similar experiences and,…

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Display & Video 360 gets new frequency and reach metrics

The real-time view of reach gains may help advertisers better evaluate campaign performance.

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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

And, ways to prioritize your mental health as we step away from the pandemic.

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Google now limits one ClaimReview element per page

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.

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Google’s universal search results bid for placement and may be influenced by clicks

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.

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