Bing’s new shopping features emphasize comparison shopping

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

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Case study: More content is not always better for ranking in Google

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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SEOs, stop wasting time and focus on what really matters; Friday’s daily brief

Also, Google released its webspam report for 2020 and the new Google Ads API

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Instant match rates are now available for Customer Match lists in Google Ads

Having match rate data upfront can help to contextualize performance expectations.

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Facebook revenue almost doubled: Here’s what it means for advertisers

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Google updates in-SERP travel planning tools as well

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Google webspam report: 60% increase in spam detection

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

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