Facebook’s feckless ‘Fairness Flow’ won’t fix its broken AI

Facebook today posted a blog post detailing a three-year-old solution to its modern AI problems: an algorithm inspector that only works on some of the company’s systems. Up front: Called Fairness Flow, the new diagnostic tool allows machine learning developers at Facebook to determine whether certain kinds of machine learning systems contain bias against or towards specific groups of people. It works by inspecting the data flow for a given model. Per a company blog post: To measure the performance of an algorithm’s predictions for certain groups, Fairness Flow works by dividing the data a model uses into relevant groups…

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Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief

Plus, Neeva is in beta testing and Twitter’s rumored community page feature.

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Microsoft Advertising announces Automotive Ads open beta in the US and UK

This beta opens up the use of automotive feeds and the API for advertisers.

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Actionable SEO & PPC content training at SMX Create — just $149

After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more.

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Google expands its core web vitals and page experience update FAQs

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.”

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Streaming is surging, and so are data collaborations

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy

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The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief

Plus, Facebook ads reach grew by 30% worldwide during the pandemic

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