PPC award winners talk strategies for competitive times, industries, and marketplaces

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.

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Facebook testing brand safety topic exclusions for advertisers

“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.

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SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.

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Facebook’s ‘supreme court’ overturns most of the platform’s post removals in its first rulings

The Facebook Oversight Board has overturned the social network‘s decisions in four of the first five cases that it’s ruled on. The cases collectively covered Asia, Europe, North America, and South America. All the rulings will be binding. Facebook’ “supreme court” provided summaries of the five decisions: Overturned: the removal of a post commenting on the supposed lack of reaction to the treatment of Uighur Muslims in China compared to the violent response. Overturned: the removal of a post that included photos of breast cancer symptoms, some of which showed uncovered female nipples. Overturned: the removal of a post that…

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Supreme court

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Zuckerberg promises Facebook will show less political content from now on

During Facebook‘s quarterly earnings call today, Mark Zuckerberg highlighted some major changes coming to Facebook. After years of being the primary news source for many people, Facebook has decided it wants to show less political content. According to Zuckerberg, “there has been a trend across society that a lot of things have become politicized and politics have had a way of creeping into everything.” He noted “one of the top pieces of feedback” that Facebook is hearing is that “people don’t want politics and fighting to take over their experience.” To mitigate so the company is looking to reduce the amount of…

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Google may not display Web Stories that are teasers

Google said its users want to see the full story and not have to click through to see more.

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How are local service ads impacting Google Ads accounts?

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.

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Microsoft Advertising now offers Filter Link Extensions

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.

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