Actionable, expert-led SEO & SEM training… happening next week!

Join 1,000+ fellow search marketers online, December 8-9, for SMX.

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Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed.

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Online shopping hits new records over the holiday weekend

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

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Video: Elie Orgel on leveraging data for unique content

Write about your niche areas of expertise to rank above the rest.

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The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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Snapchat is ripping off TikTok — the cycle is now complete

As surely as the student succeeds the master, the cannibalized social media service shall, in turn, cannibalize another. It’s the axiom of social survival in the ongoing battle for the attention of the Youth. What did the Youth love before? Snapchat. What do they love now? TikTok. So now Snapchat’s ripping off TikTok. Introducing Spotlight 🔦 The best of Snapchat. Sit back and take it all in, or submit your video Snaps and you could earn a share of more than $1,000,000 a day. Happy Snapping!https://t.co/U7eG7VNJqk pic.twitter.com/mxGWuDSdQk — Snapchat (@Snapchat) November 23, 2020 Well okay, I’m exaggerating a little. Snapchat’s goal…

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Google tests multiple contextual links in featured snippets

Google confirms web stories as featured snippets are not a great experience for searchers.

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