My 24 Hours Income Team Impact: April 2020

Thursday, April 30, 2020

People choosing trusted brands but marketers pulling brand campaigns

Performance marketing is winning, just as consumers may be putting more emphasis on brands.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YnwtWS
via IFTTT

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3d3FkRD
via IFTTT

Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Wcffcm
via IFTTT

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SmfTTj
via IFTTT

Psychologist explains why people TikTok themselves licking food in supermarkets

There have been numerous reports of people deliberately licking products and surfaces in supermarkets and filming it. These “licking videos” are then often posted on social media sites like TikTok, Snapchat, or YouTube for all to see. Deliberately licking and coughing on things in this way, during a pandemic, spreads fear and disgust, along with the health risks. This is what’s known as “consumer terrorism” where dangerous substances are introduced to food or other consumer products, that put people’s health at risk. Sometimes done just for fun, and sometimes with criminal intent or even extortion, in extreme cases threats of…

This story continues at The Next Web

from Social Media – The Next Web https://ift.tt/3bRi3SH
via IFTTT