Optimization scores, recommendations and their impact on Google Partner agencies

Google says Partner agencies will continue have “control and autonomy” as it puts more emphasis on auto-generated recommendations.

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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further.

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How to use machine learning (if you can’t code) to help your keyword research

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

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Reddit CEO says TikTok is ‘spyware’

Reddit CEO Steve Huffman took a shot at TikTok during a conference this week, calling it “fundamentally parasitic” and comparing it to spyware. His specific concerns appear to be based on the fact that the platform uses a form of “device fingerprinting” to track user behavior. Huffman was responding to a question about what startups could learn from TikTok‘s success, saying, “I can’t even get to that level of thinking with them.” He also said, “I actively tell people, ‘Don’t install that spyware on your phone.'” [Read: TikTok addict? Slow your scroll with time limit settings] There is some merit to his…

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In feature battle with Google, Yelp improves restaurant waitlist functionality

Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.

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Google experiments with public search profile cards

Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results.

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Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.

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