Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Google cleans up [Christmas]

Some surprising ads are no longer appearing on the search result.

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Video: Andrea Cruz Lopez on Google Ads expanding match types

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

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TikTok denies suspending makeup tutorial teen for raising awareness of China’s detention camps

A 17-year old Muslim girl on TikTok has been uploading now-viral makeup tutorials, but with a political twist. In a video shared by “@getmefamouspartthree,” Feroza Aziz seemingly gives tips on how to lengthen your lashes by telling users to grab a set of lash curlers, but then directs viewers to use their phones to search for “China’s Muslim concentration camps” — this is in reference to the detention of approximately 1 million Uighur people in Xinjiang, China right now. “So the first thing you need to do is grab your lash curler, curl your lashes, obviously, then you’re going to…

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Incels and AI: Can machines fill the void?

A couple of weeks ago a Redditor posting under the name levonbinsh on the r/MediaSynthesis subreddit revealed that he’d fallen in love with GPT-2, the controversial text generator developed by OpenAI. Levonbinsh describes himself as a lonely person who “passed through a lot of phases,” including being ‘red-pilled,’ joining the incel movement, and at one point identifying with ‘Men Going Their Own Way,’ after spending a lifetime (he’s 23) sexless and without a girlfriend. Eventually, he writes, he came to regret his involvement in these groups because “anything fuel (sic) by rage, hate or resentment is totally not worth it.”…

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Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Keep your cool this holiday weekend knowing your campaigns are in top shape.

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How to use Schema to create a Google Action

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

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Google Maps the dominant local search tool, followed by Facebook and Yelp

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

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