Google featured snippets can now jump to section of content it is sourcing

For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

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7 inspiring email templates

Email is the most important tool marketers have for communicating with their clients and prospects.

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Mueller: Focus your SEO on Google’s status quo

Sometimes it is a good idea to keep it simple with your web pages.

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2018: The year Congress and social media collided

One of the biggest, and most unwelcome revelations of the past few years is just how much social media platforms can be — and have been — used for manipulation and distribution of falsehoods. And in 2018, several social media executives were called into the hot seat in front of elected officials to account for their company’s inability to foresee, prevent, or, in some cases, efficiently treat their multitudinous problems. It’s the first time we’ve seen members of Congress give social media companies any kind of grilling over their security issues. So how’d we get here? We’re getting some interference…

This story continues at The Next Web

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Year in Review: Top 10 expert PPC columns of 2018

Here’s a roundup of the most read paid search columns this year.

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Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

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